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February 11, 2008, 11:45 am
Filed under: Design, Media, brand development, graphic design, marketing | Tags: Dan Saffer, Gerald Ratner, how to lie with design research
Filed under: Design, Media, brand development, graphic design, marketing | Tags: Dan Saffer, Gerald Ratner, how to lie with design research
He who laughs…
Dan Saffer runs very close to the bone with this wonderfully funny presentation on ‘How to Lie with Design Research’. I’m reminded very much of Gerald Ratner and his ‘infamous speech’ that ruined his career. Ratner is interesting as he has managed to rebuild his career as a jeweler using the internet. He has a humility to him that is an appealing quality; but I digress. Watch Saffer as he proceeds to educate us on what really goes on behind the creative curtain.
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