without thought

Nouvelle Vague

Over at the Johnson Banks blog there are some very stimulating articles. This link will lead you to a provocative piece on current trends in corporate design. In the last while there has been some what of a shift relating to corporate identity application. Gone are the days of sterile grids and ‘robust’ sans serif type faces.

On the WolfOllins site we find a similar pattern of thought.

“80s and 90s ’best practice’ for brand management drove for regimented visual uniformity (following the mantra that a consistent appearance implied a consistent experience), controlled by explicit identity guidelines and a ’logo cop’ attitude. This approach, championed by major global consumer brands like Coke in the 70s, misses the mark today as it leaves no room for flexibility – and ultimately the focus on the logo detracts from caring enough about the content.”

‘nough said for now. I will update this piece later.